Brainstorming in VR, a booster for creativity in the office.

The concept of “brainstorm” suffered a great impoverishment in the post-covid era, with remote work. However, recent technology comes to the aid of the lack of creativity in the new phase of office life with a super powerful tool for professional integration.

“Zoom Fatigue” and Burnout from online meetings

The concept of brainstorming was invented in 1940 by Alex Osborn, an American publicist looking for potential clients.

Over the decades this concept has become a mainstay in office life. Until the pandemic, which introduced the concept of remote work even beyond its duration.

This has certainly brought several benefits to the lives of workers who have chosen to stay at home. However, in the long run it has depleted the most important moment of office life. Research conducted by Virtira Consulting, a company focused on increasing remote productivity for businesses, has revealed the negative impact of video conferencing on employee mental health during the COVID-19 pandemic. This is because the videoconferencing platforms used do not involve enough, but still occupy a large part of a worker’s day. A solution to this growing problem has been identified in immersive storming or brainstorming with a VR viewer. Virtual reality in the world of CAD can really become a creativity booster.

The collaboration of real PROs.

The old way of 2D brainstorming isn’t enough when dealing with the incredible complexities of international business dynamics. More and more scientific research works are showing the added value of virtual reality in the conception phase. VR has been shown to make it easier for users to enter a flow state.

Brainstorming in VR, for example, allows the incredible possibility of building 3D mind maps. To improve clarity, an entire company can be mentally mapped in 3D to include all of its agendas, teams, partners, research, and budgets. When done correctly, this type of VR brainstorming provides an incredible overview of the project.

Nothing is created, nothing is destroyed but everything is transformed

Once a project has started, it can take years to focus on all the elements involved and also to categorize them. With the power of virtual reality, 3D space provides an unlimited environment to place all of a project’s background. A persistent content feature, which ensures that the work is not touched but is always there. All elements of images, videos, notes, documents and even 3D structures can be included in the brainstorming process at any time and optimized.

No limits work tools.

Office life can get really messy, especially in a meeting room. Being able to have an infinite space on the whiteboard during brainstorming in VR on the one hand provides the familiarity of working in a physical space, on the other hand it would ensure the immediacy of digitization. This means that working on the project and accessing everything is quick and easy.

Also, when people aren’t limited by computer screens and have access to an entire virtual space, their creativity improves. VR brainstorming stimulates collaborators and enables them to find new ways to design, plan, map and predict in ways that were not previously possible. In VR, creativity becomes more fun than ever and getting the job done becomes an adventure. As for the use of software, the choice has grown. Immersive Storming can be carried out for example in environments such as Rumii created by the American startup DogHead Similuations, which allows to design avatars to be together to work with a series of collaboration options.

To deepen the topic:

  1. Virtual Reality for healthcare. Interview with Valentino Megale, founder of Softcare Studios
  2. Do you know that Gravity is therapeutic?
  3. A disruptive way to talk about deep space. An interview with Adrian Fartade

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